Careful. You'll have as much inside info as always united soon 🤪 not sure what a new badge will achieve but I guess it is slightly dated now.

ArabChris wrote:

Is there any reason for the change of the club crest?

I seem to recall there was talk of the Lord Lyon of Scotland going after clubs crests over some outdated Heraldry law on crests and badges.

Is it anything to with that or just a case of modernising the badge.

From what i was told there are no drastic changes, more subtle one's.

I think it might be to tie in with Utd's 100 year anniversary in 2023.

But i could be wrong.
 

United are 100 years old next year, guessing it’s for that?

SlatefordArab wrote:

Could it be this one?

https://tekelterrors.boardhost.com/viewtopic.php?id=6513

 
I heard there’s not too many changes to the badge.

Finn Seemann wrote:

Seriously,  what a lot of pish. We’re becoming a joke club under these clowns. We’re as bad as the Dee. Exactly what market is going to be more impressed with that badge.

 
Are you seriously getting that annoyed about a badge?

Great badge, although it'll probably mainly appeal to design pedants like myself! The old badge was dated, and a refresh is a positive thing.

The noise on social media is extremely predictable, but of course fans are entitled to express that view. I'm sure this will have no impact on the playing/managerial budget.

Finn Seemann wrote:

LarsErikKjell wrote:

Finn Seemann wrote:

Seriously,  what a lot of pish. We’re becoming a joke club under these clowns. We’re as bad as the Dee. Exactly what market is going to be more impressed with that badge.

 
Are you seriously getting that annoyed about a badge?

Yip - total waste of money.  We've got so much to spare too.  The justifications produced are just nonsense too.

 
Much was it?

Arabdownsouth wrote:

Finn Seemann wrote:

Seriously,  what a lot of pish. We’re becoming a joke club under these clowns. We’re as bad as the Dee. Exactly what market is going to be more impressed with that badge.

 
As bad as the Dee?
Get a grip 🤣

ok maybe not quite that bad😏
 

I honestly think the badge now looks worse.

Absolutely hate the new font. Looks cheap and shoddy.

Was zero need to change the badge. It was perfectly fine the way it was.

 

LarsErikKjell wrote:

Finn Seemann wrote:

LarsErikKjell wrote:

 
Much was it?

if that is the only part of the rebranding then might be under 5 figures. If there is any more to it then will be comfortably into 5 figures. Your certainly talking tens of season tickets. 

 
But why do you care? Clubs (and businesses in general) need to keep their brand and marketing up to date. Ours was nearly 30 years old. An upgrade was surely welcome?

Simply, it is money-wasted that I very much doubt we will recoup through any sort of enhanced marketability.  I'm all for keeping things up to date, but once again, it's the emperor's new clothes with this bunch.  This will in no way reverse the damage that a bigger betting company logo on our shirt will do.  The explanation of the changes just shows these boys are miles off what your average fan wants from its club.  I'm all for freshening things up and marketing is a big part of that, but I just don't see this one I'm afraid.
 

The new design is part of a whole rebranding.

Community Trust, Womens team, hospitality etc, the whole lot.

These companies are bought off with hospo lounges etc.