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19/2/2016 10:17 am  #1


David Southern

Heard a lot of talk about him over the padt few days, about what he does or doesna do etc.

Anybody tell me what his actual job title is, and what his duties are, and hazard a skiffy as to what he gets paid. As yet I huvnae been able to find any information on him on the Club website. Mibbee just looking in the wrong place. If anybody can post up a link?

 

19/2/2016 10:29 am  #2


Re: David Southern

He's the general manager. What his current duties are I've no idea.

The fact the Mixu is head coach made me believe he would be similar to a director of football, but hopefully not.

I am only guessing but I assume he was appointed to run the club in the absence of the chairman when his intention was to emigrate.

Eta. Hopefully he'll be the first to go if we get relegated, we're going to have to trim the  club staff by a fair chunk of we go down, I'd much rather it was at the top rather than admin girls and the like.

Last edited by Andy (19/2/2016 10:32 am)

 

19/2/2016 10:51 am  #3


Re: David Southern

When u look at club employees, from the outside looking in, it doesn't look difficult to cut costs, gonna admit I don't know what they all do tho, so maybe I'm wrong.

We have a Chairman/CEO and a general manager
We have a head of communications and a communications manager
We have a stadium manager an operations manager and a safety officer

Gonna say there's 4 jobs could be cut right away saving a fair chunk, but maybe I'm wrong.

 

19/2/2016 11:01 am  #4


Re: David Southern

I met with David Southern in the summer to sort out the singing section. He was running the show when Thompson was in Aussieland. 


 

19/2/2016 11:40 am  #5


Re: David Southern

Our slide started with his appointment pretty much. Apparently tried to raise season ticket prices, has totally managed to fuck up ticketing in general meaning it's impossible to simply  show up and sit next to your mates at games without fannying about at the ticket office.  Has already overseen the relegation of Hearts and will now oversee our relegation. Get the cunt to fuck, bigger wage thief than some of the players.

Last edited by Morphman (19/2/2016 11:41 am)

 

19/2/2016 11:46 am  #6


Re: David Southern

Did FKT not meet him and post a summary of that conversation including what his role entails?

Last edited by Goodie Conway 2 (19/2/2016 11:46 am)

 

19/2/2016 1:00 pm  #7


Re: David Southern

David was brought in to run the club  whilst stephan thompson left dundee to move to australia and buy and run a football club over there. The plan was for stephan to still pick up a rough wage of £150k for fuck all and david doing his work him whilst being on a tasty salary aswell.

Guessing maybe 50/60k for southern



 
 

19/2/2016 1:05 pm  #8


Re: David Southern

Goodie Conway 2 wrote:

Did FKT not meet him and post a summary of that conversation including what his role entails?

I did indeed, but I'd hate to get in the road of an angry baying mob and their intended victim(s).
 
I've been watching Dundee United in 5 decades now and it's been unbelievable highs and unbelievable heartbreak mixed in with a lot of humour and decency.  But what I am witnessing now from some in our support, is more akin to what I would expect from The Rangers Supporters Trust; or Sons of Struth than Dundee United.

Some of the stuff I have seen on social media from so called United fans could end up in the criminal courts.  As above, there are only 2 teams in Scotland I expect that from and we are not one of them!  These people need to get over themselves and their own perceived self importance, as running a wee provincial Scottish futba club is an almost impossible task, especially one with 5,000 season ticket holders (in good times) operating in an environment where 3 others have 2 or 3 times us; and 2 more again have 7 or 8 times us!

Some seem to think coz they shout the same thing over and over and over and over louder than anyone else it somehow becomes FACT.  And that they are hurting more than the likes of me, or they are a bigger fan of the Club than me, coz I take a step back and look at the bigger picture and don't go shooting my mouth off having looked at both sides of an equation.

My understanding of the original topic is pretty much bits and pieces of the above.  He is GM.  He's been here a little more than a year.  He did a similar job at Hearts for a number of years.  He was brought in by the Chairman to manage the day to day running of the Football Club (presumably whilst he - ahem - researched other business opportunities); and he'll get a wage in line with that level of responsibility.  I'd have thought that if/when we are relegated, his position would be one of the first under review for sure.

But my understanding of his role is that he would be responsible for the day to day running of the Football Club and that he would answer to the Chairman and the BoD.  He would not be making unilateral decisions, more he would execute the express wishes of the Chairman and the BoD as to what they wanted done.  Which brings me to my next part, which is the, "have you seen what happened to Hearts when he was there?" bit.  Well he would have been doing what Romanov told him to do, just as Trevor Birch did at Portsmouth and Campbell Ogilvie did at Deadco in similar roles.  Unfortunate job title I know, but both of those men are meant to be brilliant football administrators.

Am I hurting just now?  You bet I am!  But you won't find me in the equivalent of an ISIS execution video filmed in Tannadice Street.  Relegation happens in football.  Should it happen to us?  Probably not, but then again you should probably not completely disintegrate over the loss of 2 players over the course of a year and 2 transfer windows.

And now I know how Joan of Arc felt, now I know how Joan of Arc felt,
As the flames rose, to her Roman nose and her Walkman start to melt.  Oh!

Last edited by Foo Kin Twat (19/2/2016 1:07 pm)

 

19/2/2016 1:28 pm  #9


Re: David Southern

Foo, I don't know a lot about David Southern, or his role, but feel he will be one of the scapegoats if United go down. 

However, I wouldn't have thought Trevor Birch did a similar job at Pompey, as he was in change of the club following Administration, and has carried out what might be regarded as sterling work at several clubs, including Chelsea, Leeds United and Everton.

Campbell Ogilvie is, however, a different kettle of fish, part of the disease which seeped and continues to seep through our game. He was Treasurer at the SFA while taking an EBT from Rangers,and governed over several years of cheating by the Ibrox club, whereby they didn't properly register players with his knowledge.

Birch may have been a 'brilliant football administrator'. Ogilvie is a sneaky cheat.

Last edited by PatReilly (19/2/2016 2:08 pm)

 

19/2/2016 1:33 pm  #10


Re: David Southern

I think its a bit unfair to say that folk "shooting their mouth off" are suggesting to anyone that they're a bigger fan than anyone else.  I'd also suggest that the vast majority of those your referring to have also looked at both sides of the equation.

People will form different opinions from what they've seen/heard and everyone reacts in different ways.

As far as Southern goes, I agree with u he's only doing what he's told, but while he's doing that, someone else is taking a bigger wage for telling him what to do and what else exactly?

Nothing against Southern, but he's an expenditure the club didn't need.

 

19/2/2016 1:45 pm  #11


Re: David Southern

I have no inside knowledge but, IMO, a GM is a senior position within a normal business and should operate with a certain level of autonomy. This would cover commercial activities etc including the home game ticketing fiasco. While these areas are a cause for concern, they are not the reason we are adrift at the bottom of the league.

I don't even think selling SA/GMS is the root cause of our situation. I think it is keeping JMac in his position past the end of last season. I'd be surprised if DS had anything to do with those decisions

 

19/2/2016 1:48 pm  #12


Re: David Southern

Foo Kin Twat wrote:

Goodie Conway 2 wrote:

Did FKT not meet him and post a summary of that conversation including what his role entails?

I did indeed, but I'd hate to get in the road of an angry baying mob and their intended victim(s).
 
But what I am witnessing now from some in our support, is more akin to what I would expect from The Rangers Supporters Trust; or Sons of Struth than Dundee United.

Some of the stuff I have seen on social media from so called United fans could end up in the criminal courts.
These people need to get over themselves and their own perceived self importance, as running a wee provincial Scottish futba club is an almost impossible task, especially one with 5,000 season ticket holders (in good times) operating in an environment where 3 others have 2 or 3 times us; and 2 more again have 7 or 8 times us!

But you won't find me in the equivalent of an ISIS execution video filmed in Tannadice Street.

And now I know how Joan of Arc felt, now I know how Joan of Arc felt,
As the flames rose, to her Roman nose and her Walkman start to melt. Oh!

Wow, some incredibly harsh and I would say quite melodramatic words used to make whatever point your were making here.  People are pissed off, some like to vent but suggesting criminal activity and comparing our supporters with that of Sevco is way over the top, but that's my opinion and you're entitled to yours.

Thankfully very little of it runs true with the interaction I have with United supporters in my family, circle of friends, supporters bus and what I read on (granted limited to here) social media.

One thing I do take exception to is the often trotted out "wee provincial club", there are 42 football league clubs in Scotland, whatever way you measure them we are in the top six of them, with currently the fourth largest playing budget of all of them, so what is provincial about that?  Literally it means outside of the capital but I've no idea why it gets used almost daily to label United like we're lucky to be alive to hang on the coat tails on the Old Firm, just to play in the same league as them is a wonderful achievement. 

That said we have no divine right to finish in the top 6, and the worst team in each league gets relegated - normally based on sporting merit alone as we probably will this season.

Football is a sport based on ability and measured by a table, running a football club is business based on balancing incomings and outgoings and measured by a yearly financial report.

I can make an excellent judgement on the football side, we're pish, and by the limited information I can find out about the business side we're not doing much better.  So why, as customers of the business and supporters of the team can we not express our feelings?  Providing it is within the law of course.

It it truly is our (the supporters) football club then if we were to remain silent we would be guilty of complicity.

 

19/2/2016 2:21 pm  #13


Re: David Southern

This is the thing - the fans don't know. But they have the right to know. What is Southern's job? Presumably to flag things that put the business in jeopardy (breaking salary budgets??) and to promote good business within the club. Marketing ? Advertising? Dealing with agents and contracts? Hiring and firing non player staff?
We still don't know anyone's roles in the sales and recruitment of players For all we know Jackie begged to keep Armstrong and/or GMS until the close season...I doubt it but we can only guess.
If as a business we are struggling after the sales of players then someone has made huge errors. But we don't know if Southern was screaming from the roof tops not to sign certain players on long contracts with bumper salaries etc etc  Maybe he said until he was blue in the face that Mixu should have a relegation clause in his contract (perhaps he does) and was over-ruled.
Who was behind Campbell's suspension?  
I don't think we will ever have the answers to many many questions and so we can't point the finger with any certainty - and that means we can't stop the same thing happening in the future. If there is away to get more fan involvement then we should pursue that.

 

19/2/2016 2:30 pm  #14


Re: David Southern

DontOfferMeThat wrote:

This is the thing - the fans don't know. But they have the right to know. What is Southern's job? Presumably to flag things that put the business in jeopardy (breaking salary budgets??) and to promote good business within the club. Marketing ? Advertising? Dealing with agents and contracts? Hiring and firing non player staff?
We still don't know anyone's roles in the sales and recruitment of players For all we know Jackie begged to keep Armstrong and/or GMS until the close season...I doubt it but we can only guess.
If as a business we are struggling after the sales of players then someone has made huge errors. But we don't know if Southern was screaming from the roof tops not to sign certain players on long contracts with bumper salaries etc etc  Maybe he said until he was blue in the face that Mixu should have a relegation clause in his contract (perhaps he does) and was over-ruled.
Who was behind Campbell's suspension?  
I don't think we will ever have the answers to many many questions and so we can't point the finger with any certainty - and that means we can't stop the same thing happening in the future. If there is away to get more fan involvement then we should pursue that.

Very good point that no-one outwith the management of the club really knows who made what decision and who was over-ruled. However, there are plenty folk on here who take wild stabs in the dark then post them as FACT
 

 

19/2/2016 2:39 pm  #15


Re: David Southern

PatReilly wrote:

Foo, I don't know a lot about David Southern, or his role, but feel he will be one of the scapegoats if United go down. 

However, I wouldn't have thought Trevor Birch did a similar job at Pompey, as he was in change of the club following Administration, and has carried out what might be regarded as sterling work at several clubs, including Chelsea, Leeds United and Everton.

Campbell Ogilvie is, however, a different kettle of fish, part of the disease which seeped and continues to seep through our game. He was Treasurer at the SFA while taking an EBT from Rangers,and governed over several years of cheating by the Ibrox club, whereby they didn't properly register players with his knowledge.

Birch may have been a 'brilliant football administrator'. Ogilvie is a sneaky cheat.

Pat - thanks for correcting me - I got Birch mixed up with Peter Storrie.  But the point I was TRYING to make is that Chairman and BoD's call the shots and GMs merely dae whit thir telt!
 

 

19/2/2016 3:01 pm  #16


Re: David Southern

My OP was just a genuine attempt to find out about his role at the Club, but was unable to find any mention of him on the fishul website. All the members of the Board are there, with some background info on each of them, but he isna. I know he's no a Board Member, but you'd think there would be something about him somewhere on the Club website, given his position of importance.

     Thread Starter
 

19/2/2016 3:02 pm  #17


Re: David Southern

TheShed wrote:

I think its a bit unfair to say that folk "shooting their mouth off" are suggesting to anyone that they're a bigger fan than anyone else. I'd also suggest that the vast majority of those your referring to have also looked at both sides of the equation.

People will form different opinions from what they've seen/heard and everyone reacts in different ways.

As far as Southern goes, I agree with u he's only doing what he's told, but while he's doing that, someone else is taking a bigger wage for telling him what to do and what else exactly?

Nothing against Southern, but he's an expenditure the club didn't need.

The Shed - You probably get this, but many obviously don't.  Dundee United is a PRIVATE LIMITED COMPANY owned by (the) Thompson (Family) and stripping it barely back, we are merely Customers albeit customers with an emotional interest!!!  If Dundee United were doing house conversions and we were customers, we would have no say in how the business was run, nor who the owner paid to run the business the way the owner wanted the business run, nor to what he earned for being the owner of that roofing business.

I deal with peoples debt every day of my life and try to stop them losing their roofs over their heads, so I know a dangerous amount about debt and debt management and repayment etc.  Here's a back of a fag packet idea of what Dundee United is run on.  Have a think about it and get back to me with how you would allocate that as a budget if you were running Dundee United?  In fact I would urge EVERYONE to have a go (but I winna haud my breath).

Don't get me wrong, the Chairman has questions to answer, but these will only be formulated once the next set of accounts are published.  And of course as Dundee United are a PRIVATE LIMITED COMPANY, the owner can limit what gets into the public domain.  Like everyone else, I will have plenty questions to ask, as the answers will determine whether I trust him with my hard earned cash in advance of a probable year in the Championship.

Anyway for this season:

£600,000 for being a Premier League Team (TV Money) - which will be £60,000 next season
£1.5M (5,000 season tickets at £300 each) - which will be nothing like that next season either
And you can choose an amount of other realistic income, but justify it please


Then allocate your break even budget to the following general categories:

Playing Staff and how many players you deem we need
Coaching/Management
Non Playing Staff
Chairman and BoD
Accommodation/Travel
Stadium Upkeep
Training Facilities

I look forward to seeing everyone's efforts...........

 

19/2/2016 3:11 pm  #18


Re: David Southern

It's a fair point regarding the Private Company status. However football fans especially season ticket holders are more akin to shareholders. We're exceptionally unlikely to go another provider of football entertainment irrespective of the competing price or the quality of the alternative product. So does that not entitle us to a bit more information than available to the roofers customers. 
Although I do get your point. 
 

 

19/2/2016 3:17 pm  #19


Re: David Southern

Andy wrote:

Foo Kin Twat wrote:

Goodie Conway 2 wrote:

Did FKT not meet him and post a summary of that conversation including what his role entails?

I did indeed, but I'd hate to get in the road of an angry baying mob and their intended victim(s).
 
But what I am witnessing now from some in our support, is more akin to what I would expect from The Rangers Supporters Trust; or Sons of Struth than Dundee United.

Some of the stuff I have seen on social media from so called United fans could end up in the criminal courts.
These people need to get over themselves and their own perceived self importance, as running a wee provincial Scottish futba club is an almost impossible task, especially one with 5,000 season ticket holders (in good times) operating in an environment where 3 others have 2 or 3 times us; and 2 more again have 7 or 8 times us!

But you won't find me in the equivalent of an ISIS execution video filmed in Tannadice Street.

And now I know how Joan of Arc felt, now I know how Joan of Arc felt,
As the flames rose, to her Roman nose and her Walkman start to melt. Oh!

Wow, some incredibly harsh and I would say quite melodramatic words used to make whatever point your were making here.  People are pissed off, some like to vent but suggesting criminal activity and comparing our supporters with that of Sevco is way over the top, but that's my opinion and you're entitled to yours.

Thankfully very little of it runs true with the interaction I have with United supporters in my family, circle of friends, supporters bus and what I read on (granted limited to here) social media.

One thing I do take exception to is the often trotted out "wee provincial club", there are 42 football league clubs in Scotland, whatever way you measure them we are in the top six of them, with currently the fourth largest playing budget of all of them, so what is provincial about that?  Literally it means outside of the capital but I've no idea why it gets used almost daily to label United like we're lucky to be alive to hang on the coat tails on the Old Firm, just to play in the same league as them is a wonderful achievement. 

That said we have no divine right to finish in the top 6, and the worst team in each league gets relegated - normally based on sporting merit alone as we probably will this season.

Football is a sport based on ability and measured by a table, running a football club is business based on balancing incomings and outgoings and measured by a yearly financial report.

I can make an excellent judgement on the football side, we're pish, and by the limited information I can find out about the business side we're not doing much better.  So why, as customers of the business and supporters of the team can we not express our feelings?  Providing it is within the law of course.

It it truly is our (the supporters) football club then if we were to remain silent we would be guilty of complicity.

Andy from what you say, I'd say we are singing the same song, but I obviously see more social media stuff than you.  I would not have posted it if it was not true.  Before we'd even played a game after the sale of SA/GMS anti Chairman banners were made and displayed.  We are where we are primarily because of awful recruitment over 2 transfer windows and professional football players who keep making the same schoolboy errors over and over. The Chairman is accountable as he is head honcho.  But as he owns the business, I want to see what the alternatives are before I watch someone burn on a funeral pyre in the allotments!!!  What's happened in the League is completely and utterly unacceptable, but on the other side of the equation, we have been in the quarter finals of both National Cups for 7 years on the spin now, won one and been defeated in others.  It's all about balanced perception. 
 

 

19/2/2016 3:24 pm  #20


Re: David Southern

DontOfferMeThat wrote:

It's a fair point regarding the Private Company status. However football fans especially season ticket holders are more akin to shareholders. We're exceptionally unlikely to go another provider of football entertainment irrespective of the competing price or the quality of the alternative product. So does that not entitle us to a bit more information than available to the roofers customers. 
Although I do get your point. 
 

And I balance it by saying exactly that.  We are Shareholders but only with an emotional dividend.

Please try my budget challenge DOMT, as it's virtually impossible, bearing in mind the expectation level is Top 6 AND to get to National Cup Finals, eg 20 players on a grand a week swallows up £1,040,000 or half your budget for starters!!!  I'll bet there will not be (m)any takers on the challenge!!!
 

 

19/2/2016 5:44 pm  #21


Re: David Southern

United's income for 2014 was £5.6m Fooky, not including the sale of player registrations that year (Gauldy and Robbo) so that's a fair chunk more than £1.5m in season tickets + £600k in TV money.

It's not my business no know how it's made up but at a guess:

Walk up fans.
Away fans.
Corporate boxes.
Hospitality.
Sponsorship.
Advertising.
Merchandise.
Catering.
Cup revenues.
Income from Gussie.
Endorsements.
Youth development grants.

Wages that year were £3.5m, higher than usual due to bonus payments.

Wages to turnover was 63%, again higher than usual.

United made over £1.2m profit that year, the fourth yearly profit in the past five.

The biggest issue I've picked up was a massive 18% increase in administrative costs that year on the previous year, wages for the company went up 8% on the previous year too.

Much of the increase in profit was due to severing our agreement with the bank, loan payments, interest payments etc were all greatly reduced - as they still are now.

On closer inspection, and not being anything like an accountant, it looks like the operating loss sits at around £2,200 a week, meaning were spending a couple of grand more than we bring in each week so the yearly profit must come in chunks of payments, player sales, prize money, sponsorship targets, unbudgeted gate receipts from cup runs etc.

 

19/2/2016 6:00 pm  #22


Re: David Southern

Foo Kin Twat wrote:

TheShed wrote:

I think its a bit unfair to say that folk "shooting their mouth off" are suggesting to anyone that they're a bigger fan than anyone else. I'd also suggest that the vast majority of those your referring to have also looked at both sides of the equation.

People will form different opinions from what they've seen/heard and everyone reacts in different ways.

As far as Southern goes, I agree with u he's only doing what he's told, but while he's doing that, someone else is taking a bigger wage for telling him what to do and what else exactly?

Nothing against Southern, but he's an expenditure the club didn't need.

The Shed - You probably get this, but many obviously don't.  Dundee United is a PRIVATE LIMITED COMPANY owned by (the) Thompson (Family) and stripping it barely back, we are merely Customers albeit customers with an emotional interest!!!  If Dundee United were doing house conversions and we were customers, we would have no say in how the business was run, nor who the owner paid to run the business the way the owner wanted the business run, nor to what he earned for being the owner of that roofing business.

I deal with peoples debt every day of my life and try to stop them losing their roofs over their heads, so I know a dangerous amount about debt and debt management and repayment etc.  Here's a back of a fag packet idea of what Dundee United is run on.  Have a think about it and get back to me with how you would allocate that as a budget if you were running Dundee United?  In fact I would urge EVERYONE to have a go (but I winna haud my breath).

Don't get me wrong, the Chairman has questions to answer, but these will only be formulated once the next set of accounts are published.  And of course as Dundee United are a PRIVATE LIMITED COMPANY, the owner can limit what gets into the public domain.  Like everyone else, I will have plenty questions to ask, as the answers will determine whether I trust him with my hard earned cash in advance of a probable year in the Championship.

Anyway for this season:

£600,000 for being a Premier League Team (TV Money) - which will be £60,000 next season
£1.5M (5,000 season tickets at £300 each) - which will be nothing like that next season either
And you can choose an amount of other realistic income, but justify it please


Then allocate your break even budget to the following general categories:

Playing Staff and how many players you deem we need
Coaching/Management
Non Playing Staff
Chairman and BoD
Accommodation/Travel
Stadium Upkeep
Training Facilities

I look forward to seeing everyone's efforts...........

All the budget is allocated to Thompson's back hipper 


 

19/2/2016 6:55 pm  #23


Re: David Southern

Personally I want to know how much he has made from selling any half decent player we have had the luxury to have had in the last few seasons

I have the horrible feeling it will be a jaw dropping amount, then it will make me think what is the point in going anymore if the club is being used as a get rich scheme while us loyal fans get royally humped.

Last edited by Arab_plumber (19/2/2016 6:57 pm)

 

19/2/2016 7:09 pm  #24


Re: David Southern

Tangerine_Ultra wrote:

All the budget is allocated to Thompson's back hipper 

Not really fair, true or helpful, TU!

Andy wrote:

United's income for 2014 was £5.6m Fooky, not including the sale of player registrations that year (Gauldy and Robbo) so that's a fair chunk more than £1.5m in season tickets + £600k in TV money.

It's not my business no know how it's made up but at a guess:

Walk up fans.
Away fans.
Corporate boxes.
Hospitality.
Sponsorship.
Advertising.
Merchandise.
Catering.
Cup revenues.
Income from Gussie.
Endorsements.
Youth development grants.

Wages that year were £3.5m, higher than usual due to bonus payments.

Wages to turnover was 63%, again higher than usual.

United made over £1.2m profit that year, the fourth yearly profit in the past five.

The biggest issue I've picked up was a massive 18% increase in administrative costs that year on the previous year, wages for the company went up 8% on the previous year too.

Much of the increase in profit was due to severing our agreement with the bank, loan payments, interest payments etc were all greatly reduced - as they still are now.

On closer inspection, and not being anything like an accountant, it looks like the operating loss sits at around £2,200 a week, meaning were spending a couple of grand more than we bring in each week so the yearly profit must come in chunks of payments, player sales, prize money, sponsorship targets, unbudgeted gate receipts from cup runs etc.

Good post

Foo, I wouldn't even try to guess how the finances are accrued and allocated, but surely David Southern doesn't make spending decisions in any case.

Understanding that you've met and been accorded discussions with Mr Southern, I have no doubt he's an affable gentleman. But I reckon he'll be a casualty of mismanagement at the club. 

His time at Hearts overlaps by quite a few years another name you mention: Campbell Ogilvie. Ogilvie has been disastrous for Scottish football, and I hope David Southern took on none of his ideas or qualities.

Finally, the Topic here isn't Stephen Thompson, surely? 


 

 

19/2/2016 7:26 pm  #25


Re: David Southern

Arab_plumber wrote:

Personally  then it will make me think what is the point in going anymore if the club is being used as a get rich scheme while us loyal fans get royally humped.

This gives me an idea for a thread.
 

 

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