What I was saying is the SFA is proud of the new deal being the biggest ever but in essence it is because of its 5-year term, 5 years @ £1 miilion/year = £5 million. Previous biggest was Clydesdale Bank & Ladbrokes who both had 2-year terms @ £2 million/year = £4 million. Still sounds like a lot of money but a drop in the bucket compared to what the EPL rakes in. With the new sponsorship contract being a 5 year term we will at least get used to it being called the CINCH SPFL.